Like the name suggests, this skincare brand is all about using pure ingredients for a bold identity.
GOAL
They reached out for a refreshed look to better resonate with their target audience. Their main goal was to focus on the natural aspect of their products and the benefits of Moroccan oils.
APPROACH
We wanted to create something with clean designs and something that would highlight the ‘pure’ aspect of it, and… we delivered just that! Utilizing neutral colors and minimalist designs, we captured the brand’s aura.
SOLUTION
We helped get Pure & Bold Beauty’s vision to life by creating new designs for packaging, revising their logo and maintaining that consistency through social media management.